There’s a better way to build New Mexico.
New Mexico doesn’t need more programs. It needs people — business owners, founders, leaders — who are willing to do the harder work of building something redemptive. MUD exists to find those people and bring them together.
New Mexico holds a contradiction.
Those of us who live here know it well. There’s the enchantment — the ancient culture, the breathtaking landscape, the people who have persevered through everything. And then there’s the entrapment — generational poverty, broken systems, and the quiet resignation that comes from being at the bottom of too many lists for too long.
MUD is for people who refuse to accept that contradiction as the final word. People who love this place enough to do something about it — not through another initiative or program, but through the slow, deliberate work of building businesses and organizations that restore rather than extract.
We believe the transformation of New Mexico starts with the transformation of its leaders. And that transformation happens in relationship — in small groups, around dinner tables, and through the hard work of building something that lasts.
This is what we mean by redemptive work. Not charity. Not corporate social responsibility. Work that flows from a restored sense of who you are and what you’re here to do.
Start with the question underneath everything.
Most leaders in New Mexico we know are asking a version of the same question: How can I leave this place better for the generation that comes after me? It’s not a question about strategy or market share. It’s a question about meaning and about the role of leaders at this time in New Mexico — about whether the time and energy you pour into your business, your organization, your career can help change the cycle of this community.
MUD is for leaders who are ready to go deeper on that question. We draw on the Praxis framework for redemptive entrepreneurship — a way of thinking about work that takes seriously both the brokenness of the world and the genuine good that business can do in it.
Whether you’re a founder, an executive, a nonprofit leader, or someone earlier in your journey, if you’re in New Mexico and you’re wrestling with what it means to build something good — this is for you.
The ecosystem is the point.
The most important thing MUD does isn’t programming. It’s creating the conditions for the right people to find each other. New Mexico has an abundance of people who care deeply about this place — entrepreneurs, investors, pastors, nonprofit leaders, professionals — who are working in silos. MUD is building the connective tissue between them.
MUD Meet Ups are curated gatherings of 20–30 leaders, designed to spark honest conversation about work, purpose, and what it means to build something redemptive in New Mexico. They’re not networking events. They’re the beginning of something deeper.
MUD Groups are where that depth happens. Small groups of 5–10 people who commit to meeting regularly, working through redemptive material together, and building the kind of trust that makes real collaboration possible. Groups are the foundation of everything MUD does.
Clarity is the first act of leadership.
Before you can build something redemptive, you need an honest picture of where you’re starting from — in your work, your leadership, and the way your organization operates.
MUD offers personal assessments and coaching designed to give you that clarity. Not a personality quiz. A real reckoning with how your work aligns with your values, where exploitation has crept into your thinking, and what it would look like to build differently.
For organizations, we can help you examine your practices, your culture, and your strategy through the lens of redemptive entrepreneurship — identifying where you’re already doing good work and where there’s room to go further.
This isn’t about guilt. It’s about alignment. The leaders who move most effectively in the MUD ecosystem are the ones who’ve done this work.
Ready to build? The Lab is where it happens.
MUD Labs are accelerators for founders and leaders who are ready to move from vision to implementation.
If you’ve been in a MUD Group, wrestled with the redemptive framework, and are ready to apply it to something real — a business you’re scaling, an organization you’re launching, a venture you’re ready to take seriously — the Lab is the next step.
Labs bring together a cohort of founders and leaders for intensive programming: mentorship from experienced entrepreneurs, access to MUD’s ecosystem of funders and advisors, and the practical support to build something that lasts.
New Mexico doesn’t lack for good ideas. It lacks the infrastructure to turn good ideas into redemptive enterprises. The Lab is that infrastructure.
Applications for the next Lab cohort are coming soon.
Cultivating prosperity in the desert.
New Mexico’s challenges are generational. So are its solutions. MUD is playing a long game — building the relationships, the capital, and the ecosystem that will make a transformed New Mexico possible. It starts with you. Enter your email address here to get more info about MUD delivered to your inbox.